WHAT IS DRY JANUARY?
Dry January is Alcohol Concern’s flagship campaign which has been changing the conversation about alcohol over the past 5 years.
Taking part in our campaign is a chance to ditch the hangover, reduce the waistline, and save some serious £££ by giving up alcohol for 31 days.
In the words of Professor Kevin Moore:
“If someone had a health product that did all that in one month, they would be raking it in.”
It all started back in 2011. To read more about the Dry January campaign, how it all started and how it’s grown in 5 years – check out our history.