The power of employer branding is gaining pace across multiple sectors as more employers realise the importance of highlighting their company culture and benefits in order to attract top talent.
In fact, 94% of candidates would consider an employer’s brand when applying for jobs, 45% of passive job seekers would apply for a job if it was to work for an amazing brand*, and companies with a great employer brand are seeing a 50% reduction in cost per hire.**
Gone are the days of posting a job advert and hoping the applications flood in. And gone are the days when beanbags in the boardroom counts as ‘looking after your staff’. So what are you doing in your workplace to make it a ‘wonderful workplace’ for both current employees and future ones?
How to get involved with Employer Branding Awareness Week #EBAWeek:
Employer Branding Awareness Week is a time to celebrate those companies going the extra mile to create wonderful workplaces. Or if you’re only just starting to look at your employer brand, your journey begins here.
Is your organisation or team doing lots of great things but not communicating it enough? Do you know how candidates perceive your organisation as a place to work? How can you position your organisation as an exciting place to work?
Book a free consultation:
Book a free 10-minute one-to-one consultation with employer branding agency, Wonderful Workplaces, at the Festival of Work in Olympia, London, on 12 or 13 June, or arrange a call back. Email: firstname.lastname@example.org.
Competition: Win a free Wonderful Workplaces article:
Send us a short (20-second approx) video clip about what makes your workplace wonderful, for a chance to win a 500-word Wonderful Workplaces Q&A article showcasing your organisation as a great place to work. Email email@example.com or tweet us @WWorkplaces #EBAWeek
The top 10 clips may feature in one or more of the following places: Haymarket Media Group’s specialist sector sites (http://www.haymarket.com/brands), http://www.wonderfulworkplaces.co.uk, http://www.employerbrandingawarenessweek.co.uk, or our social media channels.
*2019 survey by Wonderful Workplaces, part of Haymarket Media Group.