During Organ Donation Awareness Week we will continue to raise awareness of the important need for families to talk about organ donation to help save lives.
The campaign last year saw a tremendous amount of media coverage, social media activity and support on the ground at events.
Our key campaign asset was titled Hugs, a video showcasing two brothers, Louie and Freddie. It focuses on the joy Louie feels at having his younger brother Freddie around, since he has had a liver and heart valve transplant. We encourage you to continue to share this on your social media channels and to show it at your local events to emotionally engage people with organ donation.
Over the course of the campaign, many celebrity influencers shared our posts, including well known vlogger Zoella. Zoella has an audience of over 10 million so her support was a great way to get the organ donation message out there. Other key influencers include Anton du Beke, Matt Le Tissier and Alan Shearer.
Over 34,000 people joined the NHS Organ Donor Register during Organ Donation Week 2017, a huge testament to the work that took place all across the country to get people talking about organ donation, and supporting the cause.