Launched in the UK in January 2014, Veganuary (pronounced vee-GAN-uary) is a registered charity (1168566) that encourages people to try vegan for January.
Veganism is one of the most effective choices a person can make to reduce the suffering of animals, help the planet and improve personal health.
Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible. Veganuary has had an incredible degree of success in a very short time and is changing lives all over the world.
Veganuary’s founders, Jane and Matthew, knew that month-long pledges were not unusual, but felt that it could be done differently, and perhaps more successfully, by focusing on the month of January; a time for resolutions and new beginnings.