RAISE A GLASS – A CAMPAIGN TO CELEBRATE WORLD MILK DAY 2019
This universal gesture of celebration lies at the heart of all communities.
We say ‘Cheers’, ‘Mma manu’, ‘Yam sing’ to the parents who make sure there’s always a carton in the fridge, to the hard working dairy farmers, to the organisations who provide dairy supplements to help tackle famine and malnutrition, to the huge network of people who help us to enjoy milk.
As we Raise a Glass to milk, we connect with others and invite them to join the celebration that the goodness represents. It allows us to share the stories about all the goodness of milk and all the people who produce it. It offers a simple, natural way to recognize the people who matter most to us — in our communities, schools and homes.
Back in 2001, somebody decided that the world should take a day to celebrate anything and everything related to milk. They requested that the FAO (the Food and Agriculture Organisations of the United Nations) should put forward a specific day for these festivities – they selected June 1st, and the rest his history!
The tradition of celebrating World Milk Day on June 1st came from the fact that many countries were already celebrating World Milk Day on or around this date. A date in late May was originally proposed, but some countries felt that they already had too many holidays around this time. As a result, June 1st became the special day dedicated to milk.
World Milk Day puts a lot of attention on milk and does a great job in publicising activities connected with the milk industry. The fact that many countries around the globe all choose this specific day for World Milk Day shows that milk is a food that is cherished worldwide.