International Age Pioneers Week

This November, International Age Pioneers Week is championing professionals aged 50+ and spotlighting the organisations leading the way in workplace inclusivity and age-positive innovation.

What is International Age Pioneers Week?

Formerly known as National Older Workers Week, this newly expanded global initiative builds on the success of 2024’s campaign, which engaged over 800,000 individuals. Now reimagined with an international reach and bold new partnerships – including a best practices study with the Global Coalition on Ageing, the week promises to be more impactful than ever.

International Age Pioneers Week is more than just a celebration. It’s a movement.

This week-long event recognises the immense value of experienced professionals, promotes inclusive talent strategies, and showcases the significant influence of the 50+ demographic – both in the workplace and as consumers.

From virtual panels and policy discussions to in-person events and global case studies, the week aims to redefine what it means to thrive at 50 and beyond.

When is International Age Pioneers Week?

Age Pioneers Week 2025 will take place from the 17th – 21st November 2025.

Why It Matters

Talent Powerhouse: Adults aged 50+ represent the fastest-growing and most experienced segment of the workforce.
Economic Impact: This demographic holds 75% of the world’s wealth – a critical and often overlooked consumer base.
Untapped Potential: Age diversity drives stronger business outcomes and future-proof talent strategies.

Be part of a global platform that:

✔ Positions your organisation as a leader in age intelligence and workplace inclusion
✔ Offers exclusive access to PR, media, and employer brand assets
✔ Connects you with a strategic talent and customer audience across multiple channels
✔ Supports thought leadership through research partnerships, events, and global conversations

Whether you’re looking to recruit top-tier experienced talent, connect with a powerful consumer demographic, or lead the way in inclusive business, International Age Pioneers Week is your platform for impact.

How To get Involved

✅ Download the Media Pack
✅ Explore Sponsorship Opportunities
✅ Host an Event or Join a Panel
✅ Promote Your Age-Inclusive Practices

Let’s redefine what it means to feel inspired, not retired.