World Friendship Day, also known as International Day of Friendship takes place on 30th July.
The original idea for a day of friendship came from Hallmark cards in the 1930’s. Originally celebrated on 2nd August, the day was largely viewed cynically by the public as a money making exercise, sales of friendship day cards did not take off in Europe and by the mid-1940’s the day had faded into obscurity in the USA. The idea of a day to honour friendship was, however, adopted by a number of countries in Asia where it remained a popular custom to reserve a day for celebrating friendships and the exchange of gifts between friends. (more…)