World Alzheimer’s Day is an annual global event held on 21 September, dedicated to raising awareness about Alzheimer’s disease and other forms of dementia. It serves as a central day within World Alzheimer’s Month, a campaign throughout September focusing on education, stigma reduction, and support for individuals and their families.

When is World Alzheimer’s Day?

World Alzheimer’s Day is observed every year on 21 September. In 2025, it falls on a Sunday. This date was chosen to mark the 10th anniversary of Alzheimer’s Disease International (ADI), the federation behind the campaign. ADI introduced the day during their annual conference in Edinburgh in 1994.

What Is World Alzheimer’s Day?

Organised by Alzheimer’s Disease International (ADI) and recognised by the World Health Organization (WHO), this day acts as the focal point for global initiatives aimed at challenging misconceptions about dementia, promoting early detection, and encouraging community support. Many Alzheimer’s organisations release reports, host events, and amplify public messaging on this day.

History & Origins

  • In 1994, ADI launched World Alzheimer’s Day in Edinburgh as part of its 10-year anniversary celebrations.
  • Since then, September has been designated World Alzheimer’s Month, with the 21st serving as the highlight for worldwide awareness and advocacy efforts.

Why It Matters

  • Raises awareness: Alzheimer’s is the most common form of dementia, affecting millions worldwide. Recognising the day brings attention to its symptoms, challenges, and impact on families.
  • Challenges stigma: Destigmatising dementia helps foster understanding, empathy, and community inclusion for those living with the disease.
  • Supports caregivers: Acknowledges the emotional, physical, and financial burdens on carers and highlights sources of help and advocacy.
  • Advances research: Many organisations use the day to launch reports, share breakthroughs, fund research, and lobby for improved care policies.

How to Observe

  • Raise awareness: Share stories, infographics, or facts—many events and the annual ADI World Alzheimer Report are released on this day.
  • Participate in events: Join memory walks, seminars, webinars, or local public gatherings organised by Alzheimer’s societies.
  • Use purple: Display a purple ribbon or wear purple as a symbol of solidarity. Iconic landmarks are often lit purple in major cities.
  • Support research & care: Donate, volunteer, or advocate for improved diagnostic tools, care resources, and dementia-friendly public policies.
  • Engage locally: Schools, workplaces, and community centres can host information booths, workshops, or screening events.

Examples of Activities

  • Launch of the annual World Alzheimer Report during ADI conferences.
  • Memory walks and fundraising events hosted by national Alzheimer organisations.
  • Community and media campaigns to foster understanding and encourage early diagnosis.
  • Lighting of landmarks—such as towers and municipal buildings—in the campaign color purple.

Key Facts

  • Over 55 million people globally live with dementia, and this number is expected to rise significantly by 2050.
  • Alzheimer’s accounts for about 60–80% of dementia cases worldwide.
  • Early detection and lifestyle adjustments can help manage disease progression and improve quality of life.

Relevant Hashtags

#WorldAlzheimersDay  #EndAlzheimers  #DementiaAwareness  #KnowDementia

Relevant Links

Event Information

Event Date

September 21, 2025

Event Website

Event Category

Event Country

International

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