English Wine Week is the ideal opportunity to promote English wines to your customers. Over the Week, vineyards and outlets across the country will be highlighting English wines, including offering an opportunity to taste and get to know English wines better!
Whether you are a retailer, on trade or wholesaler, there has never been a better time to be involved in English Wine Week and make it a profitable part of your promotional activities.
Any activity doesn’t need to be costly – it just takes a little lateral thinking and a bit of organisation to come up with something that will attract new and existing customers and forge closer links with trade and/or vineyards. And it could attract some excellent publicity.
The more outlets that take part – the greater the collective impact it will create. It will help your sales, boost your marketing efforts and has the potential to raise your profile through local, regional and even national press.
How we will help:
-Free English Wine Week point-of-sale materials
-Provide a marketing toolkit that includes; brand guidelines, logos & templates to create, print and personalise your own POS materials
-List all activities and links on the website- also write up some of the events in the news section
-Promote your events to our extensive social media network
-Promote your events to trade and consumer press
-Facilitate links with new and existing supplier vineyards
-Offer support and advice on how to get the most out of English Wine Week
Hundreds of outlets, both on- and off-trade, as well as vineyards are already participating and we hope you will too, and enjoy the positive impact it can have on your business. If you need more inspiration as to how you can get the most out of the week, please download the list of suggestions in our new Marketing Toolkit.
If you are participating, complete and submit our Participation Form to let us know what you’re planning, get your activities posted on our Events page, and order your POS. We do still have POS left, but some supplies are limited, so let us know your requirements and we’ll send what we can.
If you have any queries, or would like to discuss further, please contact the English Wine Producers office, either by email or telephone 01858 467792.