Roald Dahl Story Day is a joyful annual celebration of one of the world’s most beloved storytellers. Held on September 13—Dahl’s birthday—it’s a day to share stories, dress up, and let imaginations run wild. Schools, libraries, families, and fans around the world take part in playful, creative activities inspired by his unforgettable characters and magical worlds.
What is Roald Dahl Story Day?
Roald Dahl Story Day is a literary celebration that invites children and adults alike to engage with Dahl’s work—whether through reading, writing, or dressing as their favourite characters. It’s coordinated by the Roald Dahl Story Company in collaboration with publishers, educators, and charities. Alongside the fun, the day also helps raise funds for Roald Dahl’s Marvellous Children’s Charity, which supports seriously ill children across the UK.
When is Roald Dahl Story Day?
Roald Dahl Story Day is celebrated every year on September 13, which marks the author’s birthday. In 2026, it will fall on a Sunday, with many schools and groups choosing to mark the occasion on the nearest weekday for maximum participation.
Why Roald Dahl Story Day Matters
Stories have the power to shape how children see the world—and few authors have sparked as much imagination as Roald Dahl. His books are full of wit, bravery, and justice, often told from a child’s point of view. Story Day encourages young readers to find joy in books and to discover their own voices. It’s also a reminder that stories can bring people together, raise funds for good causes, and leave lasting impact beyond the page.
How to Get Involved in Roald Dahl Story Day
- Hold a dress-up day: Dress as characters like Matilda, Willy Wonka, the BFG, or even the Twits. Schools often run costume competitions to mark the occasion.
- Read aloud in class or at home: Choose a Dahl favourite—or try something new. Many libraries and schools host story time sessions to celebrate.
- Write your own Dahl-inspired tale: Encourage children to write a story with a twist, a made-up word, or a quirky hero or villain.
- Support the charity: Host a sponsored read, cake sale, or quiz to raise funds for Roald Dahl’s Marvellous Children’s Charity.
- Visit the Roald Dahl Museum: Explore his life, writing hut, and archives at the museum in Great Missenden, Buckinghamshire.
History of Roald Dahl Story Day
Roald Dahl Story Day was officially launched in 2006 to mark what would have been Dahl’s 90th birthday. Since then, it has grown into a major fixture in the literary calendar, with tens of thousands of schools and organisations taking part every year. While closely connected with Roald Dahl Day, the Story Day theme puts special emphasis on reading, writing, and performance.
Noteworthy Facts About Roald Dahl Story Day
- Over 1 million children take part in Roald Dahl-themed school events each September.
- The day often features a special theme—past years have focused on kindness, heroes, and mischief.
- Roald Dahl’s books have sold more than 300 million copies worldwide and continue to inspire films, plays, and digital adaptations.
- The Story Company provides free classroom resources, activity packs, and character templates for schools and libraries.
- Funds raised on Story Day support nurses, therapists, and family services for children with serious illnesses across the UK.
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#RoaldDahlStoryDay, #RoaldDahlDay, #ReadWithRoald
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