Independent Retailer Month is a global campaign celebrated throughout July to highlight the vital role of independent retailers in our communities. The initiative encourages consumers to shop locally, supporting small businesses that bring diversity, character, and economic resilience to towns and cities. By choosing independent retailers, shoppers help sustain unique offerings and foster thriving local economies.
What is Independent Retailer Month?
Established in 2011 by Tom Shay and Kerry Bannigan, Independent Retailer Month aims to promote the benefits of shopping with independent businesses. The campaign underscores the importance of these retailers in providing personalized services, unique products, and contributing to the local economy. In the UK, the movement was championed by Clare Rayner, known as “The Retail Champion,” who expanded the initiative to encourage UK consumers to support their local independent shops.
When is Independent Retailer Month?
Independent Retailer Month takes place annually from July 1st to July 31st. In 2025, the campaign will run throughout the entire month of July, providing ample opportunities for communities to engage with and support their local independent retailers.
Why Support Independent Retailers?
Independent retailers offer more than just goods and services; they provide character and individuality to our high streets, create local employment opportunities, and reinvest in the community. Supporting these businesses helps maintain the unique fabric of our towns and cities, ensuring a diverse and vibrant shopping experience. Moreover, money spent at local independents often stays within the community, amplifying the positive economic impact.
How to Participate
There are several ways to get involved in Independent Retailer Month:
- Shop Locally: Make a conscious effort to purchase from independent retailers in your area, whether it’s a boutique, bookstore, or local café.
- Spread the Word: Share your positive experiences with local independents on social media using the hashtag #IndependentRetailerMonth.
- Attend Events: Participate in local events, promotions, or markets organized by independent retailers during the month.
- Collaborate: If you’re a business owner, consider partnering with other local independents for joint promotions or events to attract more customers.
Relevant Hashtags
- #IndependentRetailerMonth
- #ShopLocal
- #SupportSmallBusiness
- #IndieRetail
- #BuyLocal
Relevant Links
July 1 - July 31
September 22 - September 28
October 1 - October 31
October 7 - October 13