What is National Coupon Awareness Month UK?
National Coupon Awareness Month UK highlights how personalised coupons shared by retailers after purchases are made, benefit retailers and shoppers alike.
October marks National Coupon Awareness Month UK, organised by Catalina UK. This initiative celebrates the value of checkout-issued coupons that are personalised based on individual shopping habits. The campaign supports retailers in engaging their audiences and strengthening customer loyalty, while emphasising the power of exclusive, tailored promotions that help shoppers save money.
When is National Coupon Awareness Month UK?
National Coupon Awareness Month UK is celebrated every year in October. This month invites everyone to share the powerful role personalised coupons play in shaping retail strategy and deepening customer loyalty.
How to Get Involved
- Share your experience: Take this opportunity to share your thoughts on how personalised coupons can make a difference
- Promote awareness online: Share stories of how your business benefits from understanding consumer habits, and how you can benefit your customers and support their loyalty
- Go visual: Share graphics from the dedicated downloadable toolkit Catalina UK created
- Run a special promotion/competition: Run a special offer for the month of October to join the movement and/or organise a competition to win a special promotion
- Join Catalina UK’s quest to save the coupon: Follow activity on the dedicated page for more details
- Share your involvement on social media: Use available resources and relevant hashtags to share your voice
History of the Event
The event is based on Catalina UK’s research and findings, and is celebrated to understand the psychology behind the use of personalised coupons and the numerous benefits for both retailers and their customers.
Relevant Hashtags
#NationalCouponAwarenessMonth2025
#PersonalisedCouponMonthUK
#ColourCoupons
#CouponAtTill
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