A National Grief Awareness Week to raise awareness of all aspects of grief and loss on a national scale. To offer access to a choice of tailored bereavement support to all those grieving in the UK and to those working with the bereaved. To ensure immediate access to support for all types of bereavement in local communities across the country. To raise awareness of smaller front line organisations in the UK, and to give them a national platform to reach those in need in their local area. To help the public to better understand how to support those grieving the loss of someone they love. To open conversations and normalise grief.