Super Bowl 2027
February 14, 2027
About Super Bowl 2027
Super Bowl 2027 is Sunday, February 14, 2027. Super Bowl LXI will be played at SoFi Stadium in Inglewood, California, the date confirmed by the NFL, which schedules the game on the Sunday after the conference championship games.
| Year | Game | Date and venue |
|---|---|---|
| 2026 | Super Bowl LX | Sunday, February 8, 2026, Levi’s Stadium, Santa Clara |
| 2027 | Super Bowl LXI | Sunday, February 14, 2027, SoFi Stadium, Inglewood |
| 2028 | Super Bowl LXII | Sunday, February 13, 2028, Mercedes-Benz Stadium, Atlanta |
What is the Super Bowl?
The Super Bowl is the championship game of the National Football League, played between the winners of the AFC and NFC. The first game was played on January 15, 1967, between the Green Bay Packers and the Kansas City Chiefs, and it has since become the most watched annual broadcast in the United States. Super Bowl LXI in 2027 returns to SoFi Stadium, which hosted Super Bowl LVI in 2022, and will be broadcast by ABC and ESPN with Spanish language coverage on Univision. Official details are published by the NFL.
Super Bowl Sunday is effectively an unofficial national holiday. The game, the halftime show and the commercials each draw their own audience, and the day is the second largest food consumption occasion in the US after Thanksgiving. The 2026 edition falling on Valentine’s Day weekend and the 2027 game landing on February 14 itself gives brands an unusual overlap of two major moments.
Why it matters for marketers and organisations
The Super Bowl is the most expensive advertising slot in the world, with a 30 second commercial costing around 8 million dollars in 2025, and that spend spills into weeks of social, PR and retail activity. Grocery, snack, beverage and takeout businesses plan for their biggest weekend of the first quarter; sports bars and streaming services compete for viewers; and employers brace for reduced productivity on the Monday after. Charities and public health bodies use the moment for messaging on responsible drinking and heart health. For brands outside the US, the angle is the halftime show and the ads, which travel globally on social media.
Ideas: how to mark the Super Bowl
- Publish a game day recipe or snack guide with a shopping list a week before.
- Run a real time social commentary on the ads and halftime show with a clear brand voice.
- Host a watch party for staff or customers with a small prop bet sweepstake for charity.
- Offer a delivery or takeout bundle for groups that can be pre ordered by Friday.
- Give staff a late start on the Monday after if your business allows it.
- Create a Valentine’s Day and Super Bowl crossover offer for 2027 when the two coincide.
- Share a short explainer on the rules for international audiences new to the game.
- Time a product reveal to the Monday after, when conversation about the ads peaks.
Key facts
- The first Super Bowl was played on January 15, 1967, at the Los Angeles Memorial Coliseum.
- Super Bowl LVIII in February 2024 drew an average US audience of 123.4 million, then a record.
- The Pittsburgh Steelers and New England Patriots share the record with six Super Bowl wins each.
- The Kansas City Chiefs won back to back titles in Super Bowls LVII and LVIII.
- Super Bowl LXI is the third Super Bowl held in the Los Angeles area since 1993, after SoFi Stadium hosted LVI in 2022.
- The trophy is named after Vince Lombardi, who coached Green Bay to victory in the first two games.
Frequently asked questions
When is the Super Bowl 2028?
Super Bowl LXII is scheduled for Sunday, February 13, 2028, at Mercedes-Benz Stadium in Atlanta, Georgia. The NFL confirms the date as part of the annual schedule release.
What time does the Super Bowl start in the UK?
Kickoff is usually around 6:30 pm Eastern, which is 11:30 pm in the UK, with the game finishing around 3 am. UK coverage has been carried by ITV and Sky Sports in recent seasons.
Who is performing at the Super Bowl LXI halftime show?
The NFL and its music partner typically announce the halftime performer in the autumn before the game. Check the NFL website for the official announcement once it is made.
Published 28 August 2026: dates checked for 2026 to 2028.
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