English Tourism Week 2027

English Tourism Week – Friday 12th – Sunday 21 March 2027

VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. The week provides an essential opportunity to raise awareness of the sector to key stakeholders including MPs, with VisitEngland working to support English destinations with political engagement nationally, regionally and locally, and the recovery of the sector.

Making up 80% of the UK’s visitor economy, English tourism in 2019 generated over £100 billion a year and supported 2.6 million jobs and is a major employer of school leavers and young people, as well as an incubator for entrepreneurs and innovation. It provides a spotlight to put tourism front of mind with key stakeholders and showcase the amazing work that goes on each and every day to build strong and resilient destinations. Local MPs will be supported with the information they need to understand just how important tourism is in their local area.

English Tourism Week can:

• Provide an opportunity to engage with your local stakeholders such as local MPs to bring attention to tourism’s contribution in your area
• Increase awareness amongst domestic and overseas visitors of the value and quality of the English tourism offer and encourage domestic travel.

The theme for last year’s English Tourism Week was “‘Supporting people and places to drive growth.”

Download the toolkit and get involved

How to get involved in English Tourism Week

Visit England have plenty of information on how you can get involved in this year’s English Tourism Week. You can:-

• Visit an attraction or accommodation provider in your constituency during English Tourism Week. We strongly recommend contacting your Local Visitor Economy Partnership or Destination Management Organisation (e.g. Visit Kent, Cumbria Tourism, or Visit West) to arrange a visit. If you would like us to introduce you, please email Helen.Hill@visitbritain.org

• Share your favourite English destinations and holiday memories on social media using the hashtag #EnglishTourismWeek27.

• If you are posting on social please use the hashtag #EnglishTourismWeek27 and tag us @VisitEnglandBiz on Twitter/X or VisitEnglandon Linkedin.

The toolkit below includes a series of digital assets for use on Facebook, Twitter, Linkedin and Instagram: