Marketing calendar 2026 and 2027: the dates you should be planning around
Plan retail peaks, public holidays, awareness days and seasonal moments for UK and US audiences. The calendar includes 108 dates between October 2026 and September 2027. Get the Toolkit for the planning tools, downloads and calendar feeds. Each visible date includes a one-line reason it matters and a link to planning notes.
How to use this marketing calendar
Use the visible dates to choose relevant campaigns and brief your team. Toolkit members get the same dates in Google Sheets and Excel, with printable calendars and a calendar feed. Dates marked as tentpoles are the ones to brief eight to twelve weeks out.
Filters search the dates available in your current view. Filter by channel to build a campaign calendar for social, email, PR or internal comms, or by region if you only trade in the UK or the US. Every date links to its own page with planning notes. If you want the lighter, shareable days as well, see the social media holidays by month. For every awareness day (1,900 and counting) in a spreadsheet and calendar feed, that is the Awareness Days Toolkit.
The next 12 tentpole marketing dates
The dates that should already be on your campaign calendar, in date order.
Your upcoming marketing dates preview
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The full marketing calendar in Google Sheets and Excel, with printable calendars and a calendar feed, plus all six specialist calendars, member-only event guides, the Awareness Database and planning tools.
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Billed annually; renews automatically.
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October 2026
9 dates
November 2026
13 dates
December 2026
10 dates
January 2027
8 dates
February 2027
9 dates
March 2027
12 dates
April 2027
7 dates
May 2027
11 dates
June 2027
11 dates
July 2027
7 dates
August 2027
6 dates
September 2027
5 dates
Take this calendar with you
Sign up for the Toolkit
The full marketing calendar in Google Sheets and Excel, with printable calendars and a calendar feed, plus all six specialist calendars, member-only event guides, the Awareness Database and planning tools.
£39 a year
Billed annually; renews automatically.
Sign up for the ToolkitAlready a member? Log in for your downloads and tools.
Marketing calendar 2027: first-look key dates
The 2027 tentpoles already confirmed, so next year's campaign calendar can start now. More dates are added as organisers confirm them.
- 1 Jan Veganuary 2027
- 1 Jan Dry January 2027
- 1 Jan New Years Day 2027
- 18 Jan Blue Monday 2027
- 1 Feb LGBT History Month 2027
- 6 Feb Chinese New Year (Lunar New Year)
- 9 Feb Shrove Tuesday/Pancake Day 2027
- 14 Feb Valentine’s Day 2027
- 14 Feb Super Bowl 2027
- 4 Mar World Book Day 2027
- 7 Mar Mothers Day UK 2027 (Mothering Sunday)
- 8 Mar International Women’s Day 2027
- 17 Mar St Patricks Day 2027
- 28 Mar Easter Sunday 2027
- 22 Apr International Mother Earth Day 2027
- 9 May Mother’s Day 2027 US
- 1 Jun Pride Month 2027
- 5 Jun World Environment Day 2027
- 20 Jun Father’s Day UK
- 4 Jul Independence Day 2027
- 17 Jul World Emoji Day 2027
- 23 Aug Back to School 2027
- 26 Aug National Dog Day 2027
How marketing teams use this calendar
Campaign calendar
Pick two or three dates a month, never more. Tentpoles get a campaign; everything else gets a post, an email line or a PR angle. Brief creative eight to twelve weeks before a tentpole.
Social media scheduling
Filter by Social, drop the dates into your scheduler four weeks out, then use the social media holidays list for the lighter days in between.
Email marketing calendar
Filter by Email to see the sends that matter: gifting peaks, sale weekends and seasonal moments. Lock subject lines the week before each.
PR and press hooks
Tie announcements to dates journalists are already writing about. Sustainability news on Earth Day, workplace news in Mental Health Awareness Week, research in the January planning lull.
Retail and promotional calendar
The promotional calendar is the retail subset: Prime Day, Black Friday, Cyber Monday, Boxing Day, January sales, bank holiday weekends. Brief paid media and design first.
Internal comms
Filter by Internal comms for the awareness weeks and cultural dates that structure wellbeing and inclusion programmes, and the days that need a respectful acknowledgement rather than a promotion.
Get this calendar in your own tools
Browse the full calendar free online. May 2027 and June 2027, fully populated from the real Awareness Calendar. Google Sheets, Excel, monthly Calendar PDF and event-list PDF. Free with your email. The Awareness Planner and searchable Awareness Database are included in the paid Toolkit. The free sample covers all topics. The Awareness Days Toolkit is the full version. The full editorial calendar in Google Sheets and Excel, with filters, printable calendars and a calendar feed. The rest of 2026 is included.
Frequently asked questions
What can I browse for free?
The whole calendar is free to browse online. Toolkit membership adds the Google Sheets and Excel files, planning tools, downloads and calendar sync. A separate fixed sample remains free with your email.
What is a marketing calendar?
A marketing calendar is the list of dates a marketing team plans content and campaigns around: public holidays, retail peaks, seasonal moments, awareness days and cultural events. The point is to publish when audiences are already paying attention, and to brief creative early enough to do it well. This page is that list for UK and US teams, kept to the dates that matter.
What is the difference between a marketing calendar and a content calendar?
A marketing calendar is the list of external dates worth planning around. A content calendar is your own publishing schedule, built from it: which post, email or campaign goes out on which day, and who owns it. Use this page to choose dates and the free Calendar to note ideas beside them. The paid Awareness Planner adds publication dates, channels, owners, status and brief deadlines.
What are the biggest marketing dates?
For most consumer brands the tentpoles are Valentine's Day, Mother's Day (March in the UK, May in the US), Easter, Father's Day, Prime Day, back to school, Halloween, Black Friday and Cyber Monday, Christmas and Boxing Day. For purpose-led brands add International Women's Day, Earth Day, Pride Month and World Mental Health Day. All of them are in the calendar above.
Can I download the marketing calendar?
Yes, in two ways. The free all-topics sample covers May 2027 and June 2027, fully populated. The Calendar comes in Google Sheets and Excel, plus monthly Calendar and event-list PDFs. The Awareness Days Toolkit is the full version, with every date filled in: a Google Sheet that refreshes itself, Excel, printable PDF calendars (this one included) and a calendar feed for Google Calendar or Outlook.
Does it cover UK and US marketing dates?
Yes. Dates that only apply in one country are marked UK or US, and the region filter narrows the list. Dates with no flag apply to both.
When does next year's marketing calendar appear?
The calendar shows the next twelve months as dates are confirmed. The URL never changes, so bookmark it once.
