Purple Tuesday 2026: accessible customer experiences

Start with a real customer journey

Choose one task someone needs to complete: finding access information, booking a visit, buying a ticket or asking for help. Walk through that task with disabled customers or an appropriate access adviser, and ask what creates avoidable difficulty.

Provide accessible ways to contribute and budget for people’s time where you are asking for organised feedback. Do not expect one person to represent every disability or to provide a complete audit informally.

Turn feedback into one clear commitment

• Describe the barrier: for example, customers cannot find reliable entrance information before travelling.
• Choose a specific improvement: publish clear entrance details and photographs, with a direct contact route for questions.
• Name an owner and deadline: give someone responsibility for checking the information and keeping it current.
• Test the result: invite feedback on whether the change makes the task easier, then act on what you learn.

Other starting points might be clearer booking instructions, a way to request an alternative format or better staff information about available assistance. Choose an improvement relevant to your service rather than announcing a broad promise that cannot be checked.

Communicate access information honestly

Explain what a customer will encounter, what help is available and how to ask a question. A general “fully accessible” label often tells people less than specific details about entrances, seating, toilets, sensory conditions or communication options.

For a digital service, test the task as well as the page’s appearance. Include people who use different input methods and assistive technologies, and use qualified accessibility support where needed. A single improvement does not establish that every part of a service is accessible.

Share progress and keep listening

If you publish an update, say what changed, who helped shape it and what still needs work. Obtain permission before naming contributors or using their photographs. Give customers a clear route to report a problem afterwards.

These improvements can be made throughout the year. Continue checking the campaign’s own website for any future announcement, and avoid advertising an official Purple Tuesday event or partnership without confirmation.