Each July, people around the world turn their feeds into beacons of kindness – and on July 15, 2025, Social Media Giving Day steps into the spotlight. This is a moment to transform scrolling into giving, tapping into our digital world to uplift causes that matter.
What is Social Media Giving Day?
Social Media Giving Day is a global campaign launched in 2013 by Givver.com and its founder, Chris Sommers. It encourages users to harness social platforms – Facebook, X (formerly Twitter), Instagram, TikTok, and others – to spotlight charities and inspire donations. Backed by influencers, nonprofit leaders, and even regional officials, this day shows the power of our networks when used for good.
When is Social Media Giving Day?
Social Media Giving Day takes place every year on July 15. In 2025, it will be celebrated on that date. The event lasts for a single day, though many campaigns span several days or weeks as donors and organizations prepare ahead and follow up afterward.
Why Social Media Giving Day Matters
This day turns everyday scrolling into meaningful action. With nearly 5 billion social media users globally, it creates a wave of digital generosity. Donating even a little feels impactful when shared and amplified online. It connects donors and causes directly, fosters empathy, and can drive emergency fundraising – especially during crises like natural disasters, humanitarian emergencies, or medical appeals.
How to Get Involved in Social Media Giving Day
You don’t need to be rich or famous to make a difference on Social Media Giving Day. Here’s how anyone can participate:
- Donate Online: Pick a cause you care about and give directly through their donation link. Share the link with a few words about why it matters to you.
- Start a Fundraiser: Use built-in tools on Facebook, Instagram, or platforms like GoFundMe and JustGiving to launch your own campaign.
- Amplify Others: Repost or share charitable fundraisers, especially from smaller grassroots groups or underrepresented causes.
- Create Content: Post a video or story about a charity you support, or highlight the impact of giving. Use the official hashtag to connect with others.
- Tag and Encourage: Tag friends or followers and invite them to match your gift or start their own giving chain.
History of Social Media Giving Day
The first Social Media Giving Day launched on July 15, 2013, initiated by Givver.com to mark the growing influence of social platforms in charitable giving. The City of St. Louis, Missouri, officially proclaimed the day, and the campaign quickly gained traction across the U.S. and beyond. Over the years, the event has evolved to include a wide array of nonprofits, digital creators, and everyday users using the internet’s connective power for good.
Noteworthy Facts About Social Media Giving Day
- Social media fundraising has grown steadily, with Facebook alone helping nonprofits raise over $5 billion since 2015.
- Millennials and Gen Z are the most likely to donate through social media platforms, especially during viral challenges or crises.
- Video-based appeals have the highest engagement and donation rates on social channels.
- Micro-donations (under $10) are common but collectively powerful when shared widely.
Hashtags
#SocialMediaGivingDay, #GiveThroughSocial, #OnlineGiving2025
Links
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