Apple Day, 21 October, was launched in 1990 by Common Ground. The aspiration was to create a calendar custom, an autumn holiday. From the start, Apple Day was intended to be both a celebration and a demonstration of the variety we are in danger of losing, not simply in apples, but in the richness and diversity of landscape, ecology and culture too. It has also played a part in raising awareness in the provenance and traceability of food.
The success of Apple Day has shown what the apple means to us and how much we need local celebrations in which, year after year, everyone can be involved. In city, town and country, Apple Day events have fostered local pride, celebrated and deepened interest in local distinctiveness. We would still like Apple Day to become the autumn holiday in Britain. Apple Day is now an integral part of the calendar of many villages, local authorities and city markets. It is a focus for activities organised by the Women’s Institute, National Trust properties, Wildlife Trusts, museums and galleries, horticultural societies, shops and restaurants as well as for schools, colleges and environmental study centres.