The Marketing Calendar Toolkit:your full year, already filled in.
Every awareness day and key date for 2026, 1,900 and counting, fact-checked and kept current. A 14-tab spreadsheet, seven printable PDF calendars and an iCal feed that updates itself, in one annual subscription from £29.
Not sure yet? See the free marketing calendar first or try the free template.
What’s inside
Everything you need to plan 2026, in the formats you will actually use
The free marketing calendar is the shortlist. The Toolkit is the whole year, kept current, in your spreadsheet, on your wall and in your calendar.
Downloadable data
The full-year spreadsheet (2026 edition, XLSX)
Every awareness day and key date in one file, ready to drop into your calendar, content plan or brief. Fact-checked and regenerated as events are added.
- 14 tabs — full list, 12 monthly grids, annual overview
- Every event tagged by category, month and location — filter in seconds
- Opens in Excel, Google Sheets and Numbers; marketing tentpoles flagged in a Tier column
Want to see the format first? Try the free template: the same layout with the curated key dates only.
Printable calendars
Seven printable PDF calendars
Print, pin up, mark with a sharpie. Wall planner (A1 and A2), monthly calendar (A3), desktop calendar (A5), school planner, health calendar and food and drink calendar.
- Monthly layout, annual overview, and themed views
- A4, A3, US Letter — print-ready at any size
- Regenerated each year with verified dates (2026 edition now)
Calendar sync & integrations
iCal feed for Google, Outlook and Apple Calendar
Subscribe once and every date appears alongside your own schedule. When a date is confirmed or corrected, your calendar updates by itself.
- Private iCal URL for Google / Outlook / Apple (Starter and up)
- Zapier and webhooks to push events into your stack (Planner and up)
- Embed widget to display upcoming events on your own site (Planner and up)
The simple planner
Saved lists and a campaign pipeline
A simple planner for teams who want to work inside the calendar: save events to lists by campaign or client, track them from idea to published, and export to CSV or Google Sheets.
- Save unlimited events to custom lists — by campaign, client, or audience
- Campaign pipeline with status tracking from idea to published
- Export to CSV or Google Sheets
- Included on Planner and Teams tiers
Who it is for
One calendar, every team that plans around dates
Social media
Every day that gets organic reach, in your scheduler four weeks out, with the hashtag days as well as the tentpoles.
PR and comms
Tie announcements to the dates journalists already write about, and find the niche awareness days your sector cares about.
Email and campaigns
Gifting peaks, sale weekends and seasonal moments as a send calendar, with brief-by dates built into the spreadsheet.
Internal comms and HR
The awareness weeks and cultural dates that structure wellbeing and inclusion programmes, printed for the team board.
Agencies
Shared lists per client on the Teams tier, one source of truth for every account, invoice billing available.
Simple annual pricing
Choose the tier that fits
All plans are annual. All plans come with a 30-day money-back guarantee. Upgrade or cancel any time.
For individuals who want the data in usable formats.
- 1,900+ awareness days, curated
- Full-year XLSX spreadsheet, 14 tabs (2026 edition)
- 7 printable PDF calendars
- iCal feed for Google/Outlook/Apple
- Unlimited access to all articles
- Monthly email of upcoming days
For marketers and creators actively planning campaigns.
- Everything in Starter
- The simple planner
- Save unlimited events to lists
- Campaign pipeline & content tracker
- Zapier, webhooks, embed widget
- Export to CSV / Google Sheets
For agencies and marketing teams collaborating together.
- Everything in Planner
- Up to 20 team seats
- Shared team lists & pipelines
- Priority email support
- Invoice billing available
30-day money-back guarantee on every plan · Cancel any time · All prices in GBP
Side by side
Full plan comparison
What’s in each tier, at a glance.
| Starter£29/yr | Planner£49.99/yr | Teams£99.99/yr | |
|---|---|---|---|
| Data & downloads | |||
| 1,900+ awareness days database | ✓ | ✓ | ✓ |
| Full-year XLSX spreadsheet, 14 tabs (2026 edition) | ✓ | ✓ | ✓ |
| 7 printable PDF calendars | ✓ | ✓ | ✓ |
| iCal feed (Google / Outlook / Apple) | ✓ | ✓ | ✓ |
| Unlimited article reading | ✓ | ✓ | ✓ |
| Monthly email alerts | ✓ | ✓ | ✓ |
| Simple planner | |||
| Save events to custom lists | — | ✓ | ✓ |
| Campaign pipeline & content tracker | — | ✓ | ✓ |
| Export to CSV / Google Sheets | — | ✓ | ✓ |
| Integrations | |||
| Zapier & webhooks | — | ✓ | ✓ |
| Embed widget for your site | — | ✓ | ✓ |
| For teams | |||
| User seats included | 1 | 1 | 20 |
| Shared team lists & pipelines | — | — | ✓ |
| Priority email support | — | — | ✓ |
| Invoice billing available | — | — | ✓ |
FAQ
Frequently asked questions
What exactly do I get when I subscribe?
Every tier gives you the full 2026 calendar in three formats: the XLSX spreadsheet with 14 tabs, 7 printable PDF calendars, and a private iCal feed you can subscribe to in Google, Outlook or Apple Calendar. You also get unlimited access to every article on the site (metered for non-subscribers) and a monthly email of upcoming days.
Planner and Teams add the simple planner on top: save events to lists, build campaigns, track your content pipeline.
How quickly will I get access?
Instantly. The moment your payment clears you get the download links, a login to the member area, and access to every Toolkit feature for your tier. No waiting, no manual fulfilment.
What’s the difference between Starter and Planner?
Starter (£29) gives you the data in downloadable formats — spreadsheet, PDFs, feed, plus unlimited reading. Perfect if you want to plan your year in your own tools.
Planner (£49.99) gives you all of that plus the simple planner, where you can save events to custom lists, build campaign pipelines, and track your content from idea to published. Best if you’re actively running marketing campaigns.
How is this different from the free marketing calendar and templates?
The free marketing calendar is our curated shortlist of around a hundred key dates, and the free template gives you those dates in Excel, Google Sheets, PDF and iCal. The Toolkit is every awareness day and key date for the year, 1,900 and counting, in the same formats, with a live feed that updates itself and unlimited reading. Start free; upgrade when you need the whole year.
Can I upgrade or downgrade later?
Yes — you can upgrade at any time from your account dashboard. We’ll prorate the difference. Downgrading happens at the next renewal date.
Is there a free trial?
Not a trial in the traditional sense — but every plan is backed by our 30-day money-back guarantee. Subscribe, use everything, and if it’s not right for you within 30 days, email us and we’ll refund in full.
How often is the calendar updated?
Daily. We add new events, fact-check dates, and update the spreadsheet and feed automatically. Your download links always point at the current version.
Do you offer larger team or agency plans?
The Teams tier covers up to 20 users and is the right fit for most agencies and in-house marketing teams. If you need more than 20 seats or bespoke invoicing, get in touch and we’ll set you up.
What about VAT / tax?
Listed prices are exclusive of VAT. VAT is applied at checkout based on your billing location where applicable. Invoices with your VAT details are available from your account dashboard after purchase.
Ready to start?
Plan 2026 around the dates that matter.
The Toolkit saves us hours every month. We build our content calendar around it — spreadsheet, PDF print-outs for the team board, and the planner for campaigns.
Plans from £29/yr · Cancel any time · All prices in GBP