Most marketing calendar templates are a blank grid. These come pre-filled with the 83 key dates UK and US marketing teams plan around over the next twelve months, each with a one-line reason it matters. Choose Excel, Google Sheets, a printable one-page PDF, a CSV, or an iCal file you can drop straight into your calendar.
Every file contains the same curated dates as the marketing calendar, so pick the format your team already works in.
Best for: Teams who plan in Excel and want a calendar view and a list in one file.
Best for: Teams who plan collaboratively and want to share one live calendar.
Best for: Pinning above the desk and briefing meetings.
Best for: Anyone who wants the dates inside Google Calendar, Outlook or Apple Calendar.
Best for: Importing into Notion, Airtable, Asana, monday.com or a scheduling tool.
This is September 2026 from the Key Dates tab. Every row has the date, the region it applies to, the channels it suits and why it matters, with empty planning columns for your campaign, owner and status.
| Date | Event | Region | Tier | Why it matters | Your campaign |
|---|---|---|---|---|---|
| 5 Sep | International Day of Charity 2026 | UK and US | Key date | Spotlight your CSR. Audiences want to see brands with purpose. | |
| 7 Sep | Labor Day 2026 | US | Key date | US long weekend and the traditional end of summer; major sale weekend. | |
| 10 Sep | World Suicide Prevention Day 2026 | UK and US | Key date | Sensitive but vital. An opportunity to share mental health resources and signpost support. | |
| 16 Sep | National Coding Week 2026 | UK and US | Key date | Tech and education brands. Growing in relevance as digital skills become essential. | |
| 21 Sep | Fairtrade Fortnight 2026 | UK and US | Key date | Two weeks of attention on ethical sourcing. Essential for food, fashion, and retail brands with sustainability credentials. | |
| 25 Sep | Macmillan Coffee Morning 2026 | UK and US | Key date | One of the UK's biggest charity events. Millions participate. Instant goodwill content. | |
| 27 Sep | World Tourism Day 2026 | UK and US | Key date | Travel and hospitality brands, this is your final big moment before winter planning. |
Pull the tentpoles first: the gifting peaks, retail weekends and awareness days your audience already cares about. They are marked in the template. Everything else is optional.
A marketing calendar with forty dates a month is a list, not a plan. Choose the few you will do properly and delete the rest from your copy.
Use the channel column. A date that suits email (a sale weekend) is a different job from one that suits PR (a report on Earth Day) or internal comms (Mental Health Awareness Week).
Tentpoles need creative briefed eight to twelve weeks out; social moments need two to four. Put the brief-by date in the planner, not just the live date.
The Campaign Planner tab has owner and status columns with a dropdown (Idea, Briefed, In progress, Scheduled, Live, Done). A calendar nobody owns stays an idea.
Add next month's dates at the start of each month from the live marketing calendar, which always shows the next twelve months, and retire anything you did not use.
The free template is the curated shortlist. The Toolkit is every awareness day and key date for the year, in the same formats, kept current.
| Free template | Marketing Calendar Toolkit | |
|---|---|---|
| Dates included | The 83 curated key dates | Every awareness day and key date, 1,900+ |
| Spreadsheet | Key Dates, Campaign Planner and 12 month tabs | 14-tab full-year spreadsheet (2026 edition) |
| Printable calendars | One-page PDF | Seven printable PDF calendars (wall, monthly, desk, school, health, food) |
| Calendar sync | One-off iCal file | Live iCal feed that updates itself in Google, Outlook and Apple |
| Reading | Metered | Unlimited article access |
| Price | Free with your email | From £29 a year |
A marketing calendar template is a ready-made spreadsheet or calendar file for planning campaigns and content around dates. Ours is different from a blank grid: it arrives with the 83 key marketing dates for UK and US teams already filled in, each with a one-line reason it matters, plus an empty planner for your own campaigns.
Yes. There is a Google Sheets version you copy to your own Drive, and the Excel file also opens in Google Sheets and Numbers. The CSV imports into Notion, Airtable, Asana and most scheduling tools.
Yes. Enter your email once and every format unlocks. We send a short monthly email with the key dates coming up; unsubscribe any time. There is no account and no card.
The 83 curated key dates for the next twelve months, of which 35 are tentpoles. It is deliberately short so it gets used. The Marketing Calendar Toolkit has every awareness day and key date, 1,900 and counting.
Download the iCal file and import it: in Google Calendar use Settings, Import and export; in Outlook use File, Open and Export, Import; on a Mac open the file and choose a calendar. For a feed that updates itself, the Marketing Calendar Toolkit includes a live iCal subscription.
The template always covers the next twelve months, so 2027 dates are included as soon as they are confirmed, and from October a full 2027 edition of every file is published here. The URL stays the same.
Related: the marketing calendar (the live list these templates are built from) and the social media holidays (the lighter, shareable days by month).
Plan your year with confidence
1,900+ curated awareness days as a spreadsheet, printable calendars and a calendar feed you can sync.
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