Guides

Awareness days are one of the most underused teaching assets a school has. Here is how to move pupils from a poster on the wall to real understanding and action, using a simple four-step framework.

Connect via iCal feeds, RSS, embeddable widgets, webhooks, Slack, and email digests.

Add events to Google Calendar, Outlook, or Apple Calendar. Bulk export as CSV, ICS, or JSON.

Generate headlines, hooks, CTAs, and hashtags tailored to your awareness day and content type.

Plan content across channels using the calendar view and track work through a 5-stage Kanban pipeline.

Organise awareness days into named, colour-coded lists for different campaigns, teams, or themes.

Master search, filters, and the four view modes in Awareness Planner.

Your step-by-step guide to discovering awareness days, building content calendars, and planning campaigns.

Everything you need to know about creating, launching, and growing an awareness day. From choosing a date and building a coalition, to marketing strategies and case studies from Movember, Veganuary, and more.

Creating an awareness day is a powerful way to draw attention to an important cause, issue, or idea. But with hundreds of new days launching every year — and many vying for the same space in the media, online conversations, and organisational calendars — simply existing is not enough. If you want your awareness day…