Start your 2027 editorial plan in Google Sheets, Excel or PDF. The monthly grids are dated, with two months filled in as a sample and space for your own campaigns. Choose a format below, or get the full calendar with the dates already added.
Try the 2027 editorial calendar format in Google Sheets, Excel or PDF. Two months are filled in as a sample; the remaining dated grids are ready for your own plans. Free with your email. Enter your email once to access the free formats.
Best for: Teams who plan in Excel and want the calendar and the list in one file.
Best for: Pinning above the desk and planning meetings.
Best for: Teams who share one live calendar.
This is a preview of the key dates list for Awareness Days Toolkit. The rows below show October 2026: dates, regions, importance and planning notes. The free template contains two sample months; the full calendar includes dates across 2027.
| Date | Event | Region | Tier | Why it matters | Your campaign |
|---|---|---|---|---|---|
| 1 Oct | Black History Month | US | Tentpole | February in the US, October in the UK. Employee voices and long-term commitments, not one-off posts. | |
| 1 Oct | National Vegetarian Week 2026 | UK and US | Key date | Similar to Veganuary but more accessible. Works for food, retail, and hospitality. | |
| 1 Oct | Breast Cancer Awareness Month 2026 | UK and US | Tentpole | October's dominant cause month; partner with a charity and be transparent about donations. | |
| 1 Oct | International Coffee Day 2026 | UK and US | Key date | Cafes, FMCG and workplace content; free-coffee promotions travel well. | |
| 1 Oct | Stoptober 2026 | UK | Key date | NHS quit-smoking month; workplace wellbeing and pharmacy content. | |
| 2 Oct | World Smile Day 2026 | UK and US | Key date | Light, positive content; dental and hospitality brands lead. | |
| 5 Oct | World Teachers Day 2026 | UK and US | Key date | Education and appreciation content; strong for edtech, publishers and family brands. | |
| 10 Oct | World Mental Health Day 2026 | UK and US | Tentpole | The most recognised wellbeing date; workplace support stories and charity partnerships perform best. | |
| 14 Oct | National Baking Week 2026 | UK and US | Key date | Post-Bake Off fever. Food, kitchenware, and lifestyle brands should capitalise. | |
| 31 Oct | Halloween | UK and US | Tentpole | Costumes, confectionery and seasonal packaging; content and promotions run for the whole of October. |
Pull the tentpoles first: the gifting peaks, retail weekends and awareness days your audience already cares about. The two sample months show how they sit in the grid. Everything else is optional.
A calendar with forty dates a month is a list, not a plan. Choose the few you will do properly and leave the rest out.
A date that suits email (a sale weekend) is a different job from one that suits PR (a report on Earth Day) or internal comms (Mental Health Awareness Week). Note the channel in the key dates list.
Tentpoles need creative briefed eight to twelve weeks out; social moments need two to four. Put the brief-by date in the planner, not just the live date.
The Campaign planner tab has owner and status columns. A calendar nobody owns stays an idea.
At the start of each month add the next month's dates from the live marketing calendar, or let the Toolkit's Google Sheet do it for you.
Try the format with the free sample, or get the full year of dates in the formats you use.
| Feature | Free template | Full 2027 calendar |
|---|---|---|
| Dates | Dated grids with two populated sample months | Awareness days and key dates for 2027, already added. The rest of 2026 is included. |
| Google Sheets | Your own copy of the sample template | The full calendar, with topic and region filters and a member data connection |
| Excel | Free 2027 template | The populated 2027 edition |
| Printable PDFs | Dated monthly template pages | Seven printable calendars, including school, health and food editions |
| Calendar feed | Not included | Google Calendar, Outlook and Apple Calendar |
| Price | Free with your email | £49.99 a year, renews annually |
The full editorial calendar in Google Sheets and Excel, with filters, printable calendars and a calendar feed. The rest of 2026 is included.
Thirteen dated monthly grids from December 2026 to December 2027, plus a Key dates list and Campaign planner. December 2026 and January 2027 contain sample dates; the remaining grids are ready for your own plans.
Yes. Choose the Google Sheets format above and make a copy in your Google Drive. A Google account is needed to save your own copy. You can also download the Excel file.
The 2027 edition runs from December 2026 to December 2027. This page always offers the year you are planning for: next year from October, this year until then. The URL stays the same.
That is the Awareness Days Toolkit, £49.99 a year. Every awareness day and key date for 2027 is filled in across a Google Sheet that refreshes itself, the Excel 2027 edition and seven printable PDF calendars, with a calendar feed for Google Calendar, Outlook and Apple Calendar. The rest of 2026 is included.
Every date for 2027 with its category, region and tier, so you can filter by month, category, region or tier, plus separate School, Food and drink, Health, Social media and Marketing tabs. You copy it to your own Drive once and it refreshes itself while you subscribe.
Yes. Enter your email to access the selected free file. There is no payment or Awareness Days account to create. The full populated calendar is a separate annual membership.
Related: the marketing calendar (the live list the full version is built from) and the social media holidays (the lighter, shareable days by month).
Awareness dates already added to calendars you can edit, print or sync. Google Sheets, Excel and printable calendars are included.
Enter your email to get the free 2027 template in your chosen format. Two months are filled in as a sample; the remaining dated grids are ready for your own plans. No account or card needed.
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