National Pet Choking Prevention Day
June 22
About National Pet Choking Prevention Day
National Pet Choking Prevention Day takes place every year on 22 June and aims to educate pet owners about the often-overlooked risk of choking in dogs and other animals. The day was created by Bow Wow Labs together with veterinarian Dr Judy Morgan, and it promotes practical, vet-approved steps that can keep pets safe while they eat, chew, and play. Its founding mission is captured in a single phrase: “Target: Zero”.
What is National Pet Choking Prevention Day?
National Pet Choking Prevention Day is an annual awareness day dedicated to reducing preventable choking incidents among pets, particularly dogs. It is aimed at pet parents, veterinary professionals, and animal welfare advocates who want to spread practical safety knowledge. The day focuses on the hazards posed by chew treats, bones, toys, and household objects, and it encourages owners to learn first aid and supervise chewing. It was established by Bow Wow Labs, a company founded in 2018 to develop safety products for dogs.
When is National Pet Choking Prevention Day?
National Pet Choking Prevention Day falls on Monday, 22 June 2026. It is observed on the same date every year, so the celebration is a fixed annual fixture in late June.
Why National Pet Choking Prevention Day Matters
Choking is a frightening and sometimes fatal emergency that can happen in seconds, often while a dog is enjoying a treat or chew. The United States is home to an estimated 65 million dogs, and many owners are unaware of how quickly a chew can become a hazard or how to respond when one does. The day matters because it turns a hidden, everyday risk into a teachable moment, equipping owners with the knowledge to prevent emergencies and act decisively when they occur. Dr Judy Morgan, who helped found the day, drew on 37 years of veterinary practice, including a decade in emergency care, where she saw choking incidents that could have been avoided.
How to Get Involved in National Pet Choking Prevention Day
There are many simple, meaningful ways to take part and protect the animals in your care.
- Learn pet first aid – Take a short course or watch a reputable tutorial on how to recognise and respond to choking in dogs and cats. Knowing the canine Heimlich manoeuvre could save a life.
- Audit your pet’s treats – Check that chews and bones are an appropriate size and texture for your animal, and discard anything that has worn down to a swallowable lump.
- Supervise chewing – Stay nearby whenever your pet enjoys a long-lasting chew so you can step in quickly if something goes wrong.
- Use safety devices – Consider vet-recommended tools designed to hold chews securely and prevent dogs from swallowing dangerous pieces.
- Pet-proof your home – Keep small objects, bones, and choking hazards out of reach, just as you would for a young child.
- Talk to your vet – Ask for guidance on safe treats and feeding practices tailored to your pet’s breed, age, and chewing style.
- Share the message – Spread awareness among fellow pet owners so more animals benefit from safer chewing habits.
History of National Pet Choking Prevention Day
The day was launched in 2023 by Bow Wow Labs, the company behind the Bow Wow Buddy safety device, in partnership with veterinarian Dr Judy Morgan. It was observed for the first time on 22 June 2023 with the clear ambition of reducing preventable choking deaths to zero.
Bow Wow Labs was founded in 2018 with a focus on products that keep dogs safer, happier, and healthier. The company developed the Bow Wow Buddy as what it describes as the first safety device for dogs, designed to let animals satisfy their natural urge to chew while reducing the risk of swallowing dangerous fragments. Dr Morgan’s long clinical experience, including ten years in emergency veterinary medicine, gave the campaign authority and a real sense of urgency.
Since its launch, the day has been embraced by pet owners and welfare advocates who use it to share first aid knowledge and practical safety tips, helping the message reach a wider audience each year.
Noteworthy Facts About National Pet Choking Prevention Day
- The day was first observed in 2023, making it a relatively new addition to the calendar.
- It was co-founded by veterinarian Dr Judy Morgan, who spent 37 years in practice.
- Its guiding mission is summed up in the phrase “Target: Zero”.
- There are an estimated 65 million dogs in the United States, all of which can benefit from safer chewing habits.
- The day highlights the value of pet first aid, a skill many owners have never been taught.
Frequently Asked Questions
What is National Pet Choking Prevention Day?
It is an annual awareness day that educates pet owners about choking risks and promotes vet-approved ways to keep animals safe while chewing and eating.
When is National Pet Choking Prevention Day in 2026?
It takes place on Monday, 22 June 2026, and is observed on 22 June every year.
Who created National Pet Choking Prevention Day?
It was created in 2023 by Bow Wow Labs in partnership with veterinarian Dr Judy Morgan.
Spread the Word
Help raise awareness by sharing National Pet Choking Prevention Day with your friends, family, and fellow pet owners. Use the hashtags #PetChokingPreventionDay and #PetChokingPreventionDay2026 on social media. The more people who learn these simple safety steps, the more animals stay safe.
Related Awareness Days
- National Dog Party Day – A celebration of canine companionship that pairs naturally with a focus on keeping dogs safe.
- National Dog Month – A month-long tribute to dogs and responsible ownership.
- National Hug Your Hound Day – A heartfelt day for showing your dog some extra love and care.
Links
- Visit the official National Pet Choking Prevention Day website
- Explore more awareness days at AwarenessDays.com
Featured image: Photo by Jonathan Göhner on Unsplash.
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