Bring the dates that matter into your content plan, classroom or campaign.
Get the 2027 calendar£39 a year. Renews annually.
Get May 2027 and June 2027 from the real Awareness Calendar, fully populated with awareness events. Choose Google Sheets, Excel, a monthly Calendar PDF or an event-list PDF. Upgrade for the rest of 2027, the Awareness Planner, searchable Awareness Database and connected updates.
May 2027 and June 2027, fully populated from the real Awareness Calendar. Google Sheets, Excel, monthly Calendar PDF and event-list PDF. Free with your email. The Awareness Planner and searchable Awareness Database are included in the paid Toolkit. Enter your email once to access the free formats.
Best for: Keeping a shared Calendar with your own content notes.
Best for: Working with a local copy of the Calendar.
Best for: Keeping both months in view at your desk.
Best for: Reviewing all the dates before choosing your content ideas.
This is a preview of the key dates list for Awareness Days Toolkit. The rows below show October 2026: dates, regions, importance and planning notes. The free edition covers May 2027 and June 2027; the full calendar includes dates across 2027.
| Date | Event | Region | Tier | Why it matters | Your campaign |
|---|---|---|---|---|---|
| 1 Oct | Black History Month | US | Tentpole | February in the US, October in the UK. Employee voices and long-term commitments, not one-off posts. | |
| 1 Oct | National Vegetarian Week 2026 | UK and US | Key date | Similar to Veganuary but more accessible. Works for food, retail, and hospitality. | |
| 1 Oct | Breast Cancer Awareness Month 2026 | UK and US | Tentpole | October's dominant cause month; partner with a charity and be transparent about donations. | |
| 1 Oct | International Coffee Day 2026 | UK and US | Key date | Cafes, FMCG and workplace content; free-coffee promotions travel well. | |
| 1 Oct | Stoptober 2026 | UK | Key date | NHS quit-smoking month; workplace wellbeing and pharmacy content. | |
| 2 Oct | World Smile Day 2026 | UK and US | Key date | Light, positive content; dental and hospitality brands lead. | |
| 5 Oct | World Teachers Day 2026 | UK and US | Key date | Education and appreciation content; strong for edtech, publishers and family brands. | |
| 14 Oct | National Baking Week 2026 | UK and US | Key date | Post-Bake Off fever. Food, kitchenware, and lifestyle brands should capitalise. | |
| 31 Oct | Halloween | UK and US | Tentpole | Costumes, confectionery and seasonal packaging; content and promotions run for the whole of October. |
Pull the tentpoles first: the gifting peaks, retail weekends and awareness days your audience already cares about. The free two-month Calendar is fully populated so you can try planning around the real dates. Everything else is optional.
A calendar with forty dates a month is a list, not a plan. Choose the few you will do properly and leave the rest out.
A date that suits email (a sale weekend) is a different job from one that suits PR (a report on Earth Day) or internal comms (Mental Health Awareness Week). Note the channel in the key dates list.
Tentpoles need creative briefed eight to twelve weeks out; social moments need two to four. Record the brief deadline in your task list, or use the paid Awareness Planner to schedule the work.
The paid Awareness Planner gives each planned item an owner, channel and status. It is included with the full Toolkit.
At the start of each month add the next month's dates from the live marketing calendar, or let the Toolkit's Google Sheet do it for you.
Get two fully populated months free, or get the full year of dates in the formats you use.
| Feature | Free template | Full 2027 calendar |
|---|---|---|
| Dates | May 2027 and June 2027, fully populated | Awareness days and key dates for 2027, already added. The rest of 2026 is included. |
| Google Sheets | Two-month Awareness Calendar | Full-year Calendar, Database and Planner with connected updates |
| Excel | Two-month Calendar | The populated 2027 edition |
| Printable PDFs | Monthly Calendar and event-list PDFs | Seven printable calendars, including school, health and food editions |
| Awareness Planner and Database | Not included | Full-year Planner and searchable Database |
| Calendar feed | Not included | Google Calendar, Outlook and Apple Calendar |
| Price | Free with your email | £39 a year, renews annually |
The full editorial calendar in Google Sheets and Excel, with filters, printable calendars and a calendar feed. The rest of 2026 is included.
The real Awareness Calendar for May 2027 and June 2027, fully populated across all topics. Choose Google Sheets, Excel, a monthly Calendar PDF or an event-list PDF. The Awareness Planner and searchable Awareness Database are included in the paid Toolkit.
Yes. Choose the Google Sheets format above and make a copy in your Google Drive. A Google account is needed to save your own copy. You can also download the Excel file.
May 2027 and June 2027. These are two complete months of the real Awareness Calendar. Upgrade to the Toolkit for the rest of 2027, the Awareness Planner, searchable Awareness Database, printable calendars and connected updates.
Upgrade to the Awareness Days Toolkit, £39 a year. Every awareness day and key date for 2027 is filled in across a Google Sheet that refreshes itself, the Excel 2027 edition and seven printable PDF calendars, with a calendar feed for Google Calendar, Outlook and Apple Calendar. The rest of 2026 is included.
Separate full-year Awareness Calendar, Awareness Database and Awareness Planner workbooks in Google Sheets, Calendar and Database in Excel, seven printable calendars, private calendar feeds, CSV and JSON exports. Connected updates are included while your membership is active.
Yes. Enter your email to access the selected free file. There is no payment or Awareness Days account to create. The full-year Toolkit is a separate annual membership.
Related: the marketing calendar (the live list the full version is built from) and the social media holidays (the lighter, shareable days by month).
Awareness dates already added to calendars you can edit, print or sync. Google Sheets, Excel and printable calendars are included.
Meet the characters, discover meaningful days and find little things to try together.
Enter your email for May 2027 and June 2027 from the real Awareness Calendar, fully populated with awareness events across all topics. Choose Google Sheets, Excel, the monthly Calendar PDF or the event-list PDF. We will send three helpful follow-ups over the next week with getting-started tips, a campaign example and a Toolkit offer. You can unsubscribe at any time. No account or card needed.
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