Leave a Review Day
October 22
About Leave a Review Day
Leave a Review Day takes place on Thursday, 22 October 2026, encouraging customers to share honest feedback about the businesses, products, and services they use. Created to highlight the value of authentic consumer reviews, the day prompts shoppers, clients, and patients to spend a few minutes writing a review that can make a real difference, particularly for small and independent businesses.
What is Leave a Review Day?
Leave a Review Day, also known as National Leave a Review Day, is an annual awareness day dedicated to the power of customer feedback. It encourages people to leave reviews on platforms such as Google, Trustpilot, Yelp, Facebook, G2, and Capterra, helping businesses build trust and giving future buyers reliable information. The day was founded by Reputation, a reputation experience management company, in partnership with the software review platform G2. Although it began as an industry initiative, it has grown into a wider call for consumers everywhere to recognise that their opinions carry weight in the modern marketplace.
When is Leave a Review Day?
Leave a Review Day falls on 22 October each year. In 2026 it lands on a Thursday. The date is fixed, so it is observed on the same day annually, making it easy for businesses to plan campaigns and for consumers to set a reminder to catch up on the reviews they have been meaning to write.
Why Leave a Review Day Matters
Online reviews have become one of the most influential factors in how people choose where to spend their money. According to research highlighted by Reputation, consumers increasingly place their trust in online reviews ahead of advice from friends and family, company marketing claims, social media influencers, and traditional media coverage. G2’s own buyer behaviour research has found that around 85 percent of global buyers consult review websites during the software purchasing process, a figure that underlines just how central feedback has become to commercial decisions.
For small and independent businesses, this matters enormously. Without the large advertising budgets of major brands, smaller operators rely on word of mouth and credible online reviews to win new customers. A handful of genuine, positive reviews can lift a local cafe, tradesperson, or online shop above competitors in search results and reassure hesitant buyers. Reviews also work both ways: constructive criticism gives owners a clear, honest picture of what is working and what needs to change. Leave a Review Day reminds everyone that the few minutes it takes to write a review can shape a business’s reputation and support the livelihoods behind it.
How to Get Involved in Leave a Review Day
Taking part is simple, and there are plenty of ways for both consumers and businesses to make the most of the day.
- Write a review for a small business you love – Think of an independent shop, restaurant, or service provider that has impressed you recently and leave them an honest, specific review describing what made the experience good.
- Be specific and fair – The most helpful reviews mention concrete details, such as the quality of service, value for money, or how a problem was resolved, rather than a single line of praise or complaint.
- Spread your reviews across platforms – Posting on Google, Trustpilot, or Facebook reaches different audiences, so consider where future customers are most likely to look.
- Update old reviews – If a business has improved since you last visited, refreshing your review keeps the information accurate and useful.
- Businesses can ask politely – Owners can use the day to send a friendly message inviting satisfied customers to share their experiences, making it easy with direct links to review pages.
- Respond to reviews you receive – Thanking reviewers and addressing concerns shows prospective customers that a business listens and cares about service.
- Leave reviews for services beyond shopping – Healthcare providers, tradespeople, tutors, and tradesfolk all benefit from feedback that helps others choose well.
- Share the day on social media – Use the hashtag #LeaveaReviewDay to encourage your network to take a few minutes and do the same.
History of Leave a Review Day
Leave a Review Day was launched in 2023 by Reputation, a company specialising in reputation experience management, in collaboration with the peer-to-peer software review platform G2. The inaugural observance was announced at Reputation’s annual customer event, Transform ’23, where the organisers set out their belief that consumer opinions in the marketplace deserve recognition and that everyone benefits when feedback flows freely between customers and the businesses that serve them.
The motivation behind the day reflected a broader shift in consumer behaviour. As online reviews overtook advertising and casual word of mouth as the leading influence on purchasing decisions, Reputation and G2 saw an opportunity to formalise a moment in the calendar dedicated to encouraging people to contribute. The day was subsequently recognised by the National Day Archives, helping it gain a foothold alongside the many other observances marked each October.
Since its launch, Leave a Review Day has been adopted by marketing teams, customer experience professionals, and small business advocates as a practical prompt to engage their audiences. Companies such as the automotive retailer AutoNation have used the occasion to celebrate review milestones, with the retailer marking one million customer reviews as evidence of how feedback can transform digital visibility and customer trust. While still a relatively young observance, the day continues to grow as more businesses build campaigns around it.
Noteworthy Facts About Leave a Review Day
- The day was first observed in 2023, making it one of the newer additions to the awareness day calendar.
- It was founded by Reputation in partnership with G2, both of which work in the customer feedback and review space.
- The official hashtag is #LeaveaReviewDay.
- G2 research has found that roughly 85 percent of global software buyers use review websites during the buying process.
- There is a related observance, Write a Review Day, which falls in May, giving consumers two prompts a year to share feedback.
Frequently Asked Questions
What is Leave a Review Day?
Leave a Review Day is an annual awareness day that encourages consumers to leave honest reviews for the businesses, products, and services they use. It was created to highlight how much customer feedback now influences buying decisions, especially for small businesses.
When is Leave a Review Day in 2026?
Leave a Review Day is on Thursday, 22 October 2026. It is held on the same fixed date every year.
Who organises Leave a Review Day?
The day was founded in 2023 by Reputation, a reputation experience management company, in partnership with the software review platform G2. It is recognised by the National Day Archives.
Spread the Word
Help raise awareness by sharing Leave a Review Day with your friends, family, and followers. Use the hashtags #LeaveaReviewDay and #LeaveaReviewDay2026 on social media. The more people who take a few minutes to share genuine feedback, the bigger the impact on the businesses that rely on it.
Related Awareness Days
- Supporting Small Businesses Abroad Day – Celebrates the independent businesses that benefit most from positive customer reviews and community support.
- Micro, Small and Medium Enterprises Day – Recognises the smaller enterprises whose reputations are often built on word of mouth and online feedback.
- National Entrepreneurship Month – A month-long celebration of the founders and business owners who depend on customer trust to grow.
Links
- Visit the official National Leave a Review Day page
- Explore more awareness days at AwarenessDays.com
Featured image: Photo by Towfiqu barbhuiya on Unsplash.
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